Johnnie Skiles

Money-Making

Viral Marketing

The concept of viral marketing is fairly simple:

Build and implement a product that is so compelling, so interesting, so valuable, that anyone who comes in contact with it immediately has the desire to share it with someone (or everyone) they know.

In other words, it goes viral.

But only in the sense that once the product is out there, it will hopefully take on a life of its own.

Spreading and multiplying like some powerful yet non-threatening virus.

There are numerous and creative methods that are being used for viral marketing.

In order to be effective, any method chosen needs to contain these same three primary ingredients in one form or another:

1. content or characteristic that is valuable, useful, entertaining

2. information about you, your business, and or your products

3. encouragement and means to pass the viral product

along to others

Here are several examples of viral marketing methods:

  • Hand out a free e-book that the viewer can download from your website.
  • Hand out a free e-book that the viewer can brand with their information before they distribute it.

Write and distribute your articles with topics that are directly related to your website and or products.

  • Syndicate your blog or newsletter content through RSS feed.
  • Place an instructional video on your website.

There are no limits for the methods in which viral marketing is implemented.

The only criteria are that viewers have the ability to either tell other people about it or to personally pass it along to someone else.

Beyond that, the “virus” can pretty much spread itself, which is what you want to happen.

The true benefit of any viral marketing technique is the fact that you only need to set it in motion only once.

From that point on, it becomes a “word-of-mouth,” type process that spreads and multiplies on its own.

Naturally, you can also continue to independently push, promote, and advertise any method on an ongoing basis.

Like taking the time to list your product in as many locations and sites as possible.

Or visiting discussion boards and letting the readers know about some e-book, video, you have available (without breaking any of the sites rules).

Or implementing and improving keyword search engine optimization for pages that associate with your viral marketing methods (just like you would any of your other website pages.)

Viral marketing methods - if used properly - can be responsible for the majority of targeted traffic and overall promotion you receive.

And of course, the more traffic you receive, the more income you’ll ultimately generate.

Like taking the time to list your free ebook in as many download locations and directories as possible.

Or visiting discussion boards and letting the readers know about some e-book, video, you have available (without breaking any of the board rules).

Or implementing and improving keyword search engine optimization for pages that associate with your viral marketing methods (just like you would any of your other website pages.)

Viral marketing methods - if used properly - can be responsible for the majority of targeted traffic and overall promotion you receive.

And of course, the more traffic you receive, the more income you’ll ultimately generate.

Viral Marketing Techniques

By following, a few guidelines, it may help you achieve some benefit from viral marketing.

First and foremost, you need to provide something that’s both original and interesting.

If you want the best viral results, you can’t distribute e-books that have little or no value regarding content.

Just because it’s free doesn’t mean it can be inferior.

Instead, you should view e-books in the same light as you would a product that you intend to sell.

If it’s not good enough to put a price on, it’s not good enough to use as a viral marketing tool.

After all, no one is going to recommend something that has little or no value to them and their success, much less pass it around to their friends and associates.

No matter what you come up with, e-book, report, video, make certain it is something people will want to talk about and share with everyone they know.

Otherwise, there won’t be any benefit to you or them.

Another important factor involves thinking outside the box.

The most common method for distributing content is to:

  • blog
  • use free e-books
  • free software
  • paid e-books
  • paid software

But what about audio and video presentations?

These two formats, in particular, have gained a great deal of popularity.

Take advantage of that fact, and you could see a tremendous boost in your viral marketing results.

More on audio and video in the next post!

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