Johnnie Skiles

Internet Marketing And The Art Of

 Pre-Selling

Do you think that Internet Marketing is all about selling online, you are very much mistaken. Why, because, marketing does NOT equal selling, thou selling is the best part of marketing.
Marketing and selling are two distinct entities that work hand in hand together at the same time. Marketing is about pre-selling to people, making them realize how your particular product can solve their problem. Pre-selling involves a bit of detective work, specifically the “why” people will purchase. It is all about discovering your market's hot buttons. You should not be surprised that people buy things on based on emotion then rationalize afterward.  
Unfortunately, this is where the charge back takes place, buyers regret. Having experienced this phenomenon myself, I can empathize with them.
You need to be careful how you conduct your marketing campaign; people do not like it when someone “sells” to them. First, avoid the hard sell, and if possible minimize the upsells and down sells; if you have 5, upsells and ten down sells people will get tired of clicking “Yes or No.” This approach can lose you more customers faster than just about anything, even if you have the best product on the internet at the time. I have left many sites that practiced this marketing method.



Do you think that Internet Marketing is all about selling online, you are very much mistaken. Why, because, marketing does NOT equal selling, thou selling is the best part of marketing.
Marketing and selling are two distinct entities that work hand in hand together at the same time. Marketing is about pre-selling to people, making them realize how your particular product can solve their problem. Pre-selling involves a bit of detective work, specifically the “why” people will purchase. It is all about discovering your market's hot buttons. You should not be surprised that people buy things on based on emotion then rationalize afterward.  
Unfortunately, this is where the chargeback takes place, buyers regret. Having experienced this phenomenon myself, I can empathize with them.
You need to be careful how you conduct your marketing campaign; people do not like it when someone “sells” to them. First, avoid the hard sell, and if possible minimize the upsells and down sells; if you have 5, upsells and ten down sells people will get tired of clicking “Yes or No.” This approach can lose you more customers faster than just about anything, even if you have the best product on the internet at the time. I have left many sites that practiced this marketing method.

If you want to get into Internet marketing, and want to earn money, a big part of your job will be to find out what your market's hot buttons are, then per-sell to them. Always market regarding benefits, benefits, and advantages for your customers. That is true regardless of what product you are selling or want to push. The principle of finding and pushing “hot buttons” and per-selling products is the same.
Of course, you can not pre-sell, market or sell if you do not know which niche you want to be in, you need to research including:Search the Top products on both Amazon © and eBay ©
Searching for embarrassing or painful ailments
Make more money to get out of debt
Based on the items listed, it is relatively safe to presume the most profit-driven niches are those involving physical products. As the point has been made, BEFORE you do any marketing, you need to research the buyers and the product. When you are confident that you can sell ice to an Inuit, with your market research information, that is when you can start building your websites and promoting the product or products that you have chosen.
If you are going to optimize your site for Google and other search engines (highly suggested), make sure you are using targeted keywords.
As you are building your website, always keep in mind that it is the asset that will make you money. Make sure your site is 100% yours by buying the domain name and subscribing to a hosting service. These things may not cost more than a few bucks, or several hundred depending on the hosting domain in particular.  It is part of your investment towards financial freedom. Take note; Internet Marketing will not make you a millionaire in a matter of weeks, despite what someone may have tried to convince you of, with that promise “If you buy my product.”
If you seriously want to make money as an internet marketer, you need to make a constant effort. When you are making money from one website, build another and market a different niche until you reach your goals. Do not be afraid of making mistakes along the way; mistakes are part of the learning curve. If you do not make mistakes, you will not learn.

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