Johnnie Skiles

Building Your Affiliate Marketing Assets

One of the principal mistakes made by affiliate marketers when they first start is failing to realize they are starting a business. Obviously, you want to be successful; that means you need to have the right mindset and manage your business accordingly. Not doing this is a fast road to failure. If you look at it from another viewpoint, you are building a marketing company, your website, landing page, call to action, sales page whether it is a video sales page or an ad on your page with your affiliate links are your assets. You can build to be as large as you want; you are only limited by your time, money and imagination. There are a few things you can do that will make you stand out in the crowd and avoid the stamp of being unprofessional.

Step 1: Websites and domains:

It is essential to have a personal domain(s) and website(s) for various reasons. One is that you have total control of what you want to promote, and what ads and banners you chose to put on your site. You can create an eye-catching professional layout or have someone do it for you if it is beyond your abilities.

You can have a personalized email if you choose. You will seem more professional when you have your own domain, as opposed to having a freebie hosting site, without a proper or keyword enhanced name. An added benefit is that your website and domain are assets that can be sold later if you decide and if you have established them properly.

Step 2: Building your List:

You need to get traffic to your website, to click on your banners and ads, simply put no clicks equal no sales. Getting traffic can be hard work when you get visitors to your site you normally have only one shot at making a sale. You need to build a customer list so you can get repeat visitors. You do this by creating a signup form on your website for your newsletter or for offering a free downloadable gift in return for your visitor to give you their email address. After you have built a list, you can email your customers with your offers and promotions on a regular basis. Do not just contact your list when you are trying to sell something, try and share useful information or advice. You need to build and maintain trust, so your customers will know to value what you are offering them, and buy from you when you do have a promotion. It is accepted that your list has a value of $1 per email address, so again another asset to nurture and build.

Step 3: Traffic:

The lifeblood of all affiliate marketing is traffic. Not everyone can get on the front page of Google search, so where else are you going to get traffic? You can pay for it, but that can be costly depending on what you are willing to pay per email address. It may range from as little as .30 cents per address to well over $1. Theoretically the higher the cost, the better the lead, which is a fallacy, I have had better results with low-cost leads than with the higher priced ones.

Other methods you can explore are writing articles, press releases, posting in forums, commenting or guest posting on blogs, offline advertising, and classified ads.

You do not have to do everything at once, start off with one method, master it then move on to another. It is important to test your results, keep track of which method is most efficient and keep doing that. You may, of course, find it advantageous to use several different methods at the same time. Having a successful affiliate marketing business is all about repeating a system that works, so develop a system first, then rinse and repeating any methods that work for you.

Affiliate Partnerships

You have set up your website or blog, and you have been working on getting traffic to your site. Visitors are coming, and they love it. However, you are not making any money. As you do not have a product to sell, you are selling other people’s products on your site to yield a commission on the sale. However, how do you find an affiliate program or service to promote?

You can have a site dedicated to promoting affiliate products, and earn a commission from them. This is the typical affiliate marketing method. You may also have a dedicated web site or a blog only to inform people of a particular subject. Whether you have an information site (blog) or a site dedicated to affiliate products, you need to find the proper affiliate partner.

First things first, you will want to find merchants that equal the topic of your website. If you have a website or blog about kayaking and canoeing, you want to find retailers that sell kayaks and canoeing and accessories. It will not do you very much good to add affiliate links promoting lawn care products. The obvious choice is to search using your favorite search engine to find merchants that sell goods and/or services related to your topic. It does not have to be a local brick and mortar business. You need to know what your visitors are in need of and will likely buy. Do they want physical products, or do they want information or perhaps an online training course? You will find merchants selling anything and everything.

There are many affiliate sites that you can find hundreds of offerings. Affiliate networks also make it easy to find links to add to your website. Here is a list of some of the popular affiliate networks: Commission Junction, Shareasale, and Clickbank, just to name a small few.

Clickbank is an affiliate network where merchants have information products, like e-books, and software.

When you add the merchant links to your website, place them in a prominent location, where visitors will see them. A well-positioned ad link will generate revenue for your website. In some cases, a text ad within the text of an article may produce good results also. In most cases, a colorful banner ad on the side,  top or the bottom will generate a good click through rates.

Finding a merchant to promote on your website is not very difficult. Just make sure that the merchant sells what your visitors need and want to buy. Experiment with your links, to generate the highest click through rate and the highest revenue.

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