Can you make it as an affiliate marketer?
You need to know what your motivation is
My initial motivation when I started, I wanted to get rich as fast as possible, travel the world anytime I wanted to. To have everything I wanted without having to worry about how to pay for it.
It didn’t take me long to figure out that this was the wrong motivation. I had less than stellar results. Mostly due to my not following through and my natural tendency of being lazy.
The following missive may help you avoid my errors.
There are innumerable affiliate marketers and bloggers earning a part-time or full-time income from home, and there is plenty of room for more.
It’s a wide open no holds barred arena.
The affiliate marketing business strategy is highly viable and will be for many years to come.
People are tired of the 9-5 grind and are looking for alternative methods to earning a living.
Online marketing can be a great way to make extra money or a full-time income from anywhere there is an internet connection. You are not chained to a desk in a cubicle.
Affiliate marketing has many advantages over many other online business models, specifically...
You do not create any products or buy and maintain an inventory.
Unless you create an e-book for a lead magnet.
After you have selected a niche, you need to set your focus on helping people in that niche.
That’s right, helping people should be your main focus, not selling things. Not your bank account. The money will come later!
Especially early in your career as an affiliate marketer. What kind of help should you provide:
1. Training from other websites
2. Relevant videos
3. List building technics
4. Linking to other sites, blogs, FB fan pages
Just to name a few.
As you provide help to more and more people your following will grow. The more you help, the more people will come to trust you.
Eventually, when you recommend a product or a service, you will stand a better chance of getting commissions.
You will be able to offer a wide choice of programs and or training in your niche by offering different products from different online businesses. Keep in mind they should be related so you don’t confuse your prospective customers.
Once you make a sale you’re job is finished right? That’s what I thought.
The vendor is going to support the customer. Yes, this was me.
That may sound right, but I assure you, your responsibility to your customers and your business does not stop after the purchase.
If you want repeat sales, and who doesn’t, you will need to keep in touch with your buyer’s.
You need to develop a rapport with them.
Answer their questions and then you can submit other offers to them based on what they have purchased as well as their needs or their wants.
Make a survey for your buyers to see what else they are interested in.
Don’t flood them with email’s trying to get another sale.
This is a very big turn-off. In addition it is a fast way to lose a customer and your reputation.
So how do you do this?
The first step is planning:
1. Choosing a market niche to work in.
Without a doubt, this is The crucial step. Done correctly there is almost no limit to what you can obtain. Fail and you’ll waste infinite hours with zero payoffs and an empty bank account.
You can choose what is currently trending, which may change next week, so choose wisely.
Or, you can use a hobby that you are interested in and promote it, you would be surprised how many people share the same hobby.
2. When starting out, you need to focus on ONE niche ONLY.
Attempting to use the “Shotgun” effect attempting to promote multiple businesses, will not only confuse you, it will confuse your prospective buyers.
Successful sites can bring in income daily if set up correctly and you have the right niche. Mainly from sending traffic to your affiliate ads. If you're a blogger this is pretty much where you will receive your revenue. Some bloggers even have sponsors and the blogger may do product reviews for them.
Marketing programs will pay off when a potential customer goes to your advertiser’s site and sign’s up for their training program or buy their software.
This is where you need to make sure that your affiliate “id” is placed in the link. Without your “id” in the URL, you’ve lost the commission if they do buy.
Even if they don’t buy at that time, and if you have set up your autoresponder for your lead capture page correctly, you will have their email address to follow up with.
You need a solid content marketing strategy to boost your affiliate sales.
Content marketing has been defined as, “attracting people to what your content is and turning them into buyers”. Also called the “Law of Attraction.”
Content is whatever is written on your web page, on your blog, in your email swipes and on your landing/capture page.
Content is absolutely the #1 item for bloggers. If your blog is not captivating to your audience and in line with your niche, your blog will not get very much attention. And most certainly no clicks on your affiliate links. Which of course means no sales.
How can you stand out from your competition?
How do you cut the noise and increase your affiliate sales?
The answer to these questions is: “what is in it for your prospective customer. “ Try listing the benefits that your targeted niche audience will get when they visit your site or blog. If you are only interested in clicks with a possibility of a sale and do not communicate with your leads. You are not going to go far. Communication is the key to building a relationship and building trust.
If there are no benefits, you have to find a way to make benefits for them. You can give away your own products, such as an e-book if you have one, or services, such as training. Regardless you must provide something for them to leave with. Even if It is just something to think about.
There are many ways to build trust, one of the overlooked items is to promote the software and training programs that you use. If you are even a little successful and an affiliate of that product, you may very well see an increase in sales. Recommending what you actually use is a great way to build trust and become an authority.
If it is good enough for you then your visitor's and readers will know instinctively that you are not just selling for the money. If you actually own a product or have paid for the training that you are promoting, you can tell people if there is anything wrong with it.
Keep in mind that just because you believe there is a flaw in the program or software, do not expect everyone to feel the same way. What you see as a flaw someone else may see as a benefit.