The Lead Page
The Lead Page
A potential lead clicks on your call-to-action (CTA) link, often called a Lead Capture page. On your landing page, they fill out the form with their contact information; usually just their email address, and become a lead. Once you have their email address you can stay in contact with them and present offers for your other products or services or other people’s products and services.
Landing pages are essentially web pages that are set up to collect the visitor’s email address. (A lead is a visitor that has given you their email address.) This is not where your offer is delivered. If they give you their email address they are sent to a thank you page, your eBook or product should not be located on the thank you page. There are some slugs that will give a bogus email address hoping to get the freebie. A better method is a thank you email sent to them which would include the eBook or product page link. Another way is to send them straight to the sales video or sales page depending on the offer.
Think of your landing pages as a virtual salesperson. who is gathering information about potential customers. The great thing about this digital sales person is they work 24 hours a day, seven days a week.
This information from your visitors will allow you to build a relationship with them; so your human salespeople offering an up sale can focus on all qualified contacts.
Who is a qualified contact? Anyone that gives you their email address! They may not buy or sign up for your current offer but that doesn’t mean they won’t in the future.
The more quality landing pages (Links) you have on your website, the more opportunities you have to collect email address and to convert that lead into a sale.
How many “Links” should you have on your main web page? If it looks cluttered then you have to many, if you only have 3 or 4 you may want to think about adding some. I personally don’t like going to a website with so many links that I can’t focus on what I went to the website to look at.